E-bikes app HumanForest and digital wealth manager Nutmeg announce partnership

HumanForest’s first corporate partnership is confirmed ahead of its London launch in September 2021

News facts:

  • Nutmeg, the UK’s first and largest digital wealth manager*, has today announced a new commercial partnership with electric bike sharing app HumanForest.
  • Nutmeg will benefit from HumanForest’s unique advertising-led revenue model, while also showcasing its socially responsible investing portfolios.
  • To celebrate the partnership Nutmeg is giving the first 1,000 Nutmeg customers who use a HumanForest bike extra free minutes.

London, 5th August 2021: HumanForest, a sustainable e-bike sharing app, has announced a marketing partnership with digital wealth manager, Nutmeg.

The deal will see Nutmeg benefit from HumanForest’s unique advertising-led revenue model, whereby consumers receive an advert from partners before and after using a HumanForest e-bike. This model allows customers to ride for free for 10 minutes each day, and costs £0.15 per minute thereafter.

The partnership will enable Nutmeg to reach HumanForest’s user base of young, sustainability-minded consumers and showcase its socially responsible investing (SRI) portfolios.  

This is the first organisation to be announced in HumanForest’s roster of sustainably-driven corporate partners, which are aligned with the firm’s objectives of improving air quality and reducing pollution. HumanForest previously partnered with the Financial Times, Whole Foods Market and Rude Health.  

HumanForest’s bikes will launch in London in September 2021, after a successful trial period last year.

Commenting on the partnership, Agustín Guilisasti, Founder and CEO of HumanForest said: “Nutmeg is a perfect partner for us; enabling customers to invest in a cleaner, greener and healthier future for our planet. We share a strong crossover in our target audiences and hope this will be the start of a successful long-term relationship as we work together to reForest London.”

Grant Warnock, brand and customer marketing director, Nutmeg, said: “Nutmeg has long felt that social responsibility-focused strategies are the future of the investment management industry, and we underlined this with the launch of our socially responsible investment portfolios in 2018. This focus, alongside our ongoing mission to make wealth management more accessible and help investors reach their financial goals, makes HumanForest a perfect partner for Nutmeg - as they start their own mission to help people travel sustainably. We all need a helping hand occasionally and whether it’s Nutmeg's expert investment team managing portfolios for our clients, or a HumanForest bike getting you up that hill – it's all about a better journey to your destination.”

More information is available at: https://www.nutmeg.com/socially-responsible-investing  


-- ENDS --


Notes to Editors

* UK’s largest digital wealth manager: Boring Money, Online Investing Report, January 2021, Nutmeg is largest digital wealth manager in the UK based on customer numbers and AUM.

* UK’s first digital wealth manager: Boring Money Insights, DIY Digital Wealth and Robo, July 2018, Nutmeg is first digital wealth manager in the UK, launching to the public in September 2012.

About HumanForest

HumanForest is a truly sustainable micro-mobility platform that provides affordable and accessible solutions to bike sharing in London. It offers users 10 minutes of free usage per day, followed by rates of £0.15 per minute, as a result of its advertising revenue model whereby users receive one advert through the app before and after their journey. HumanForest will launch in London this Summer.

About Nutmeg

Nutmeg is one of the U.K.’s leading digital wealth managers, offering clarity and transparency to both seasoned and first-time investors as they seek to achieve their financial goals. Launched in September 2012, Nutmeg now manages over £3.5bn on behalf of over 140,000 clients who have sought the powerful combination of an easy-to-use, adaptable investment service and market-leading human advice. Nutmeg is the U.K.’s fourth largest wealth manager overall and one of the fastest growing (PAM: January 2021), at a time when people are seeking the closer relationship with money that technology can provide. For more information, please see: www.nutmeg.com

Risk warning  

As with all investing, your capital is at risk. The value of your portfolio with Nutmeg can go down as well as up and you may get back less than you invest.


Media enquiries

For further information, please contact:


Caroline Seton

Co-founder & Head of Growth

Human Forest  



Tom Hunt

Purpose Union  


Continue Reading