One of the most common pieces of feedback we receive is that our app ‘could do with some work’. We’ve always thought that this was fair criticism, for the first 18 months of operating we have been slapping our logo on a generic white label mobility app. No disrespect to them, as it served us well in the early days, but it became clear pretty quickly that we needed to create an experience for our users that was custom built exactly how they wanted it. So we began the exciting 6 month process of creating our very own app.
Fast forward 6 months of hard work and user stress testing. The app is complete.
The marketing team are huddled around a table, brainstorming ideas on how to release our wonderful creation to the world.
“Maybe we should buy a big billboard at Piccadilly circus…”
“Let’s sponsor a London based football team…”
After literally minutes of sitting down and trying to come up with an idea, a thought came to mind. We started to reminisce about a bloke called Johann who came to one of our activations that previous summer. He stood out to us because he had a few sharp words to say about the app, specifically he told us to our face that ‘our app was sh*t’.
This was it, could we track down Johann? We became obsessed, trawling through old ride data for hours until we could cross reference the details we could remember from that day and verify we had the correct account.
We had our idea, the next step was to film it all pan out. We grabbed our GoPro and gave him a call… here’s how it all played out.
And if you haven't downloaded the new app then please get it here and let us know what you think!
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